This last weekend Patty and I took a trip to Bar Harbor, Maine with some good friends. One thing that keeps coming back to me was the contrast of one day to the next at Sand Beach in Acadia National Park on the Atlantic Ocean. On the first day at the beach, the ocean was very rough with waves that looked 25 feet high which crashed into the rocks and along the beach. It was a very strong sign of the power and force of the ocean. The next day, we went back and the Nor'easter was gone and the sea was calm and the beach was tranquil. It was stunning to see the different feeling the same place can give you. When I think of people, we often do the same thing. One day we can be put together, have a smile on our face, and project a sense of achievement, confidence, and understanding. On a different day, we frown, act rushed or sigh, and not properly groom ourselves which sends different message to the world and even more importantly to ourselves. What image do you want to convey?
In regards to marketing your business, remember how important your graphics and logos can be. The proper use of art and style can be just as dramatic as the beach before and after the storm. Make sure you are creating the image you want for your business!
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